:root{--red:#e51b23;--black:#111;--white:#fff;--paper:#f4f2ee;--gray:#6d6d6d;--line:#d8d5cf;--display:"Barlow Condensed",Impact,sans-serif;--body:Inter,Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--black);font-family:var(--body);font-size:16px;line-height:1.65}a{color:inherit}h1,h2,h3,p{margin-top:0}.site-header{height:84px;display:flex;align-items:center;justify-content:space-between;padding:0 clamp(24px,5vw,76px);background:#fff;border-bottom:1px solid #e6e6e6}.brand{display:flex;align-items:center;gap:12px;text-decoration:none;font-family:var(--display);font-size:1.05rem;letter-spacing:.04em;line-height:.95}.brand b{display:block;color:var(--red)}.brand-mark{display:grid;place-items:center;width:44px;height:44px;background:var(--red);color:#fff;font-size:1.6rem;font-weight:900}.nav-link{font-family:var(--display);font-weight:800;letter-spacing:.08em;text-decoration:none}.nav-link span{color:var(--red);margin-left:6px}.hero{min-height:calc(100vh - 84px);display:grid;grid-template-columns:minmax(0,1.35fr) minmax(310px,.65fr);background:#fff}.hero-copy{padding:clamp(58px,8vw,118px) clamp(24px,7vw,110px)}.eyebrow{font-family:var(--display);font-weight:800;font-size:.9rem;letter-spacing:.14em;color:#fff}.eyebrow.dark{color:var(--red)}.hero .eyebrow{color:var(--red);max-width:620px}.hero h1{font-family:var(--display);font-weight:900;font-size:clamp(5rem,11vw,10.5rem);line-height:.76;letter-spacing:-.045em;margin:32px 0 36px}.hero h1 span{color:var(--red)}.hero-lede{max-width:680px;font-size:clamp(1.08rem,1.6vw,1.28rem);line-height:1.7}.hero-actions{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-top:42px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:54px;padding:0 28px;text-decoration:none;font-family:var(--display);font-weight:900;letter-spacing:.07em;transition:.2s ease}.button-primary{background:var(--red);color:#fff}.button-primary:hover{background:#b80f16;transform:translateY(-2px)}.button-text{padding:0;border-bottom:3px solid var(--black)}.hero-proof{background:var(--black);color:#fff;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:50px 24px;overflow:hidden}.hero-proof strong{font-family:var(--display);font-size:clamp(10rem,22vw,22rem);line-height:.78;color:var(--red);letter-spacing:-.08em;margin-left:-.08em}.proof-small,.proof-big{font-family:var(--display);font-weight:800;letter-spacing:.14em}.proof-small{font-size:.95rem}.proof-big{font-size:clamp(1.7rem,3vw,3rem);letter-spacing:.04em}.proof-rule{width:56px;height:5px;background:var(--red);margin:34px 0 28px}.reframe,.advantage,.start,.cta{padding:clamp(72px,9vw,130px) clamp(24px,7vw,110px)}.reframe{display:grid;grid-template-columns:80px minmax(0,1fr) minmax(300px,.75fr);gap:clamp(24px,4vw,70px);align-items:start}.section-number{font-family:var(--display);font-size:1.3rem;color:var(--red);font-weight:900;border-top:5px solid var(--red);padding-top:12px}.reframe h2,.objections h2,.advantage h2,.start h2,.cta h2{font-family:var(--display);font-size:clamp(3.2rem,6vw,6rem);line-height:.92;letter-spacing:-.03em;margin-bottom:28px}.large-copy{font-size:1.35rem;max-width:640px}.story-copy{border-left:1px solid var(--line);padding-left:clamp(24px,4vw,58px);font-size:1.05rem}.objections{background:var(--black);color:#fff;padding:clamp(72px,9vw,130px) clamp(24px,7vw,110px)}.objections h2{max-width:700px}.card-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:56px}.thought-card{border:1px solid #3b3b3b;padding:38px 34px;min-height:310px}.thought-card.featured{background:var(--red);border-color:var(--red)}.thought-card>span{font-family:var(--display);font-size:.9rem;color:#999}.thought-card.featured>span{color:#fff}.thought-card h3{font-family:var(--display);font-size:2.3rem;line-height:1;margin:72px 0 18px}.thought-card p{color:#c8c8c8}.thought-card.featured p{color:#fff}.advantage{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(50px,8vw,140px)}.advantage-title{position:sticky;top:36px;align-self:start}.advantage-list>div{display:grid;grid-template-columns:64px 1fr;gap:16px;border-top:1px solid var(--line);padding:30px 0}.advantage-list span{font-family:var(--display);font-weight:900;color:var(--red);font-size:1.2rem}.advantage-list p{font-size:1.1rem;margin:0}.start{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(50px,8vw,140px);background:var(--red);color:#fff}.start-intro{align-self:start}.start-intro>p:last-child{max-width:550px;font-size:1.1rem}.steps{list-style:none;padding:0;margin:0}.steps li{display:grid;grid-template-columns:70px 1fr;gap:22px;border-top:1px solid rgba(255,255,255,.42);padding:26px 0}.steps li>span{width:48px;height:48px;display:grid;place-items:center;border:2px solid #fff;border-radius:50%;font-family:var(--display);font-weight:900}.steps b{font-family:var(--display);font-size:1.6rem;letter-spacing:.02em}.steps p{margin:3px 0 0;color:#fff}.manifesto{background:#fff;text-align:center;padding:clamp(90px,12vw,180px) max(24px,12vw);position:relative}.quote-mark{font-family:Georgia,serif;color:var(--red);font-size:10rem;line-height:.4}.manifesto blockquote{font-family:var(--display);font-weight:900;font-size:clamp(3rem,6.5vw,6.8rem);line-height:.93;letter-spacing:-.025em;margin:30px auto;max-width:1200px}.manifesto p{font-family:var(--display);font-weight:800;letter-spacing:.14em;color:var(--red)}.cta{display:grid;grid-template-columns:1fr auto;gap:40px;align-items:end}.cta h2{max-width:800px;margin:0}.button-dark{background:var(--black);color:#fff;white-space:nowrap}.button-dark:hover{background:var(--red);transform:translateY(-2px)}footer{background:var(--black);color:#999;display:flex;justify-content:space-between;gap:24px;padding:34px clamp(24px,7vw,110px);font-family:var(--display);font-weight:700;letter-spacing:.08em}
@media(max-width:900px){.hero{grid-template-columns:1fr}.hero-proof{min-height:440px}.reframe{grid-template-columns:50px 1fr}.story-copy{grid-column:2}.card-grid{grid-template-columns:1fr}.thought-card{min-height:0}.thought-card h3{margin-top:42px}.advantage,.start,.cta{grid-template-columns:1fr}.advantage-title{position:static}.cta{align-items:start}.cta .button{justify-self:start}}
@media(max-width:560px){.site-header{height:70px}.nav-link{font-size:.85rem}.hero{min-height:auto}.hero-copy{padding-top:54px;padding-bottom:70px}.hero h1{font-size:4.7rem}.hero-proof{min-height:360px}.hero-proof strong{font-size:12rem}.reframe{grid-template-columns:1fr}.section-number,.story-copy{grid-column:1}.story-copy{border-left:0;border-top:1px solid var(--line);padding:28px 0 0}.steps li{grid-template-columns:54px 1fr}.cta .button{white-space:normal;text-align:center}footer{flex-direction:column}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}}

/* Conversion landing page additions */
.nav-cta{background:var(--red);color:#fff;font-family:var(--display);font-weight:900;letter-spacing:.06em;text-decoration:none;padding:13px 18px;transition:.2s ease}.nav-cta:hover{background:#b80f16}.hero{grid-template-columns:minmax(0,1.18fr) minmax(360px,.82fr)}.hero-copy{padding-top:clamp(58px,7vw,100px);padding-bottom:clamp(58px,7vw,100px)}.microcopy{font-size:.86rem;color:var(--gray);margin:16px 0 0;max-width:520px}.hero-book{background:var(--black);display:flex;flex-direction:column;align-items:center;justify-content:center;padding:48px 38px}.book-frame{width:min(340px,82%);filter:drop-shadow(0 25px 22px rgba(0,0,0,.48));transform:rotate(1.5deg);transition:.25s ease}.book-frame:hover{transform:rotate(0) translateY(-5px)}.book-frame img{display:block;width:100%;height:auto}.hero-book>a{color:#fff;margin-top:34px;font-family:var(--display);font-weight:900;letter-spacing:.06em;text-decoration:none;border-bottom:3px solid var(--red);padding-bottom:7px}.trust-strip{display:grid;grid-template-columns:repeat(4,1fr);background:var(--red);color:#fff;padding:30px clamp(24px,7vw,110px)}.trust-strip div{display:flex;align-items:center;gap:16px;padding:8px 28px;border-right:1px solid rgba(255,255,255,.4)}.trust-strip div:first-child{padding-left:0}.trust-strip div:last-child{border:0}.trust-strip strong{font-family:var(--display);font-size:3.1rem;line-height:1}.trust-strip span{font-family:var(--display);font-weight:800;font-size:.83rem;letter-spacing:.08em;line-height:1.2}.start-action{grid-column:2;border-top:1px solid rgba(255,255,255,.42);padding-top:32px}.button-light{background:#fff;color:var(--red)}.button-light:hover{background:var(--black);color:#fff;transform:translateY(-2px)}.start-action p{margin:12px 0 0;font-size:.9rem}.next-paths{padding:clamp(72px,9vw,130px) clamp(24px,7vw,110px);background:#fff}.paths-heading{display:grid;grid-template-columns:.45fr 1fr;align-items:end;gap:40px;margin-bottom:52px}.paths-heading h2,.about-laura h2{font-family:var(--display);font-size:clamp(3.2rem,6vw,6rem);line-height:.92;letter-spacing:-.03em;margin:0}.path-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.path-card{display:flex;flex-direction:column;min-height:350px;border:1px solid var(--line);padding:34px;text-decoration:none;transition:.2s ease}.path-card:hover{border-color:var(--red);transform:translateY(-4px);box-shadow:0 16px 35px rgba(0,0,0,.08)}.path-card>span{font-family:var(--display);color:var(--red);font-weight:900;letter-spacing:.12em;font-size:.8rem}.path-card h3{font-family:var(--display);font-size:2.4rem;line-height:1;margin:55px 0 16px}.path-card p{color:var(--gray)}.path-card b{margin-top:auto;font-family:var(--display);letter-spacing:.06em}.path-primary{background:var(--red);color:#fff;border-color:var(--red)}.path-primary>span,.path-primary p{color:#fff}.path-primary:hover{border-color:var(--black)}.about-laura{background:var(--black);color:#fff;padding:clamp(72px,8vw,110px) clamp(24px,7vw,110px);display:grid;grid-template-columns:150px 1fr auto;align-items:center;gap:clamp(30px,5vw,70px)}.about-monogram{width:145px;height:145px;border:3px solid var(--red);display:grid;place-items:center;font-family:var(--display);font-size:4.2rem;font-weight:900;color:var(--red)}.about-laura h2{font-size:clamp(3rem,5vw,5rem);margin-bottom:18px}.about-laura p:last-child{max-width:700px;color:#c8c8c8}.button-outline{border:2px solid #fff;color:#fff;white-space:nowrap}.button-outline:hover{background:#fff;color:var(--black)}.cta>div>p:last-child{margin:18px 0 0;font-size:1.05rem}
@media(max-width:900px){.hero{grid-template-columns:1fr}.hero-book{padding:60px 24px}.book-frame{width:min(310px,70%)}.trust-strip{grid-template-columns:repeat(2,1fr)}.trust-strip div:nth-child(2){border-right:0}.start-action{grid-column:1}.paths-heading{grid-template-columns:1fr}.path-grid{grid-template-columns:1fr}.path-card{min-height:280px}.about-laura{grid-template-columns:120px 1fr}.about-monogram{width:120px;height:120px}.about-laura .button{grid-column:2;justify-self:start}}
@media(max-width:560px){.brand span:last-child{display:none}.nav-cta{font-size:.78rem;padding:10px 12px}.trust-strip{grid-template-columns:1fr}.trust-strip div,.trust-strip div:first-child{padding:15px 0;border-right:0;border-bottom:1px solid rgba(255,255,255,.38)}.trust-strip div:last-child{border-bottom:0}.about-laura{grid-template-columns:1fr}.about-monogram{width:100px;height:100px;font-size:3.2rem}.about-laura .button{grid-column:1}.path-card h3{margin-top:34px}}

/* Laura Wing brand direction: bold, clean, red/black/white */
body{background:#fff}.site-header{border-bottom:6px solid var(--red)}.brand{font-size:1.12rem}.brand b{margin-top:5px}.hero{position:relative;overflow:hidden}.hero-copy{position:relative;z-index:2}.hero-copy:before{content:"WAIT… I JUST THOUGHT OF SOMETHING.";display:inline-block;background:var(--black);color:#fff;font-family:var(--display);font-size:.78rem;font-weight:800;letter-spacing:.13em;padding:6px 10px;margin-bottom:26px;transform:rotate(-1deg)}.hero h1{font-size:clamp(4.5rem,8.2vw,8.5rem);line-height:.78;margin:20px 0 28px}.hero-punch{font-family:var(--display);font-size:clamp(1.8rem,3vw,3rem);font-weight:900;line-height:1.02;max-width:680px;border-left:8px solid var(--red);padding-left:18px;margin-bottom:18px}.hero-lede{font-size:1.08rem;max-width:650px}.hero-book{background:var(--red);position:relative;overflow:hidden}.hero-book:before{content:"60";position:absolute;right:-35px;top:-65px;font-family:var(--display);font-size:24rem;font-weight:900;line-height:1;color:rgba(255,255,255,.12)}.hero-stamp{position:absolute;left:20px;top:34px;background:#fff;color:var(--black);z-index:2;font-family:var(--display);font-weight:900;font-size:1.05rem;line-height:1;letter-spacing:.05em;padding:13px 16px;transform:rotate(-4deg);box-shadow:7px 7px 0 var(--black)}.book-frame{width:min(390px,82%);z-index:1;transform:rotate(2.5deg);filter:drop-shadow(18px 25px 0 rgba(0,0,0,.28))}.hero-book>a{position:relative;z-index:2;background:var(--black);border:0;padding:11px 15px}.trust-strip{background:var(--black);border-top:0}.trust-strip strong{color:var(--red)}.reframe{background:#fff}.reframe h2{font-size:clamp(4rem,7vw,7rem);max-width:760px}.large-copy em{background:linear-gradient(transparent 66%,rgba(229,27,35,.22) 0)}.objections{border-top:18px solid var(--red)}.objections h2{font-size:clamp(4rem,7vw,7rem);max-width:1000px}.thought-card{background:#171717}.thought-card.featured{transform:translateY(-18px);box-shadow:12px 12px 0 #fff}.thought-card h3{font-size:2.7rem}.advantage{background:#fff}.advantage h2{font-size:clamp(4rem,7vw,7rem)}.advantage-list>div{border-top:4px solid var(--black)}.advantage-list span{font-size:3rem;line-height:.8}.start{position:relative}.start h2{font-size:clamp(4rem,7vw,7rem)}.start:after{content:"START";position:absolute;left:-12px;bottom:-55px;font-family:var(--display);font-weight:900;font-size:11rem;color:rgba(255,255,255,.1);pointer-events:none}.manifesto{border-top:16px solid var(--black);border-bottom:16px solid var(--red)}.next-paths{background:#f6f6f6}.paths-heading h2{font-size:clamp(4rem,7vw,7rem)}.path-card{background:#fff;border:3px solid var(--black);box-shadow:8px 8px 0 var(--black)}.path-card:hover{box-shadow:12px 12px 0 var(--red)}.path-primary{background:var(--red);border-color:var(--black)}.about-laura{border-top:16px solid var(--red)}.about-monogram{box-shadow:10px 10px 0 var(--red);color:#fff;border-color:#fff}.cta{background:#fff}.cta h2{font-size:clamp(4rem,7vw,7rem)}
@media(max-width:900px){.thought-card.featured{transform:none}.hero-stamp{left:14px;top:22px}.hero-book:before{font-size:19rem}.book-frame{width:min(350px,70%)}}
@media(max-width:560px){.hero-copy:before{font-size:.65rem}.hero h1{font-size:4.15rem}.hero-punch{font-size:1.8rem}.hero-stamp{font-size:.78rem}.book-frame{width:76%}.start:after{font-size:6rem;bottom:-24px}.path-card{box-shadow:5px 5px 0 var(--black)}}
.hero-copy:before{display:none!important;content:none!important}

/* Audience variation: adults returning to finish an incomplete degree */
.finish-page .hero h1{font-size:clamp(4rem,7.2vw,7.5rem);line-height:.8}
@media(max-width:560px){.finish-page .hero h1{font-size:3.55rem;line-height:.82}}

/* Audience variation: working adults balancing employment and family */
.working-adults-page .hero h1{font-size:clamp(3.8rem,6.5vw,6.8rem);line-height:.82}
@media(max-width:560px){.working-adults-page .hero h1{font-size:3.15rem;line-height:.84}}

/* Audience variation: experienced adults seeking career advancement */
.career-advancement-page .hero h1{font-size:clamp(3.65rem,6vw,6.35rem);line-height:.82}
@media(max-width:560px){.career-advancement-page .hero h1{font-size:2.95rem;line-height:.85}}

/* Audience variation: adults changing career fields */
.career-change-page .hero h1{font-size:clamp(4rem,7vw,7.25rem);line-height:.8}
@media(max-width:560px){.career-change-page .hero h1{font-size:3.35rem;line-height:.83}}

/* Audience variation: adults comparing college costs */
.money-page .hero h1{font-size:clamp(3.85rem,6.5vw,6.75rem);line-height:.81}
@media(max-width:560px){.money-page .hero h1{font-size:3.15rem;line-height:.84}}

/* Audience variation: adults pursuing a bachelor's degree */
.bachelors-page .hero h1{font-size:clamp(3.45rem,5.7vw,6rem);line-height:.82}
@media(max-width:560px){.bachelors-page .hero h1{font-size:2.78rem;line-height:.86}}

/* Audience variation: educational guide to self-paced and competency-based college */
.self-paced-page .hero h1{font-size:clamp(3.15rem,5.25vw,5.55rem);line-height:.83}
@media(max-width:560px){.self-paced-page .hero h1{font-size:2.6rem;line-height:.87}}